Turning Strategy into Success: Fundamentals of Corporate Strategy

"Turning Strategy into Success: Fundamentals of Competitive Advantage" is a program that presents groundbreaking work on strategy through the study of companies that have set up innovative business models that generate sustainable, virtuous cycles. The program introduces a number of frameworks for strategy formulation that have proven their effectiveness in highly competitive institutional environments and adapts them to the particular context and character of the region.

The training’s objective it to yield insight into how real-life companies have turned strategy into success and provide participants with tools to formulate their own corporate action plans.

Four topical areas will be covered in depth:

Environmental Scanning

• Competitive forces that drive industry structure
• Industry value chain
• Industry supply and demand as a forecasting tool

Competitive Positioning & Sustainability

• Identifying sources of competitive advantage
• Choosing the competitive scope of industry participation
• Generic threats to sustaining competitive advantage

Competitive Dynamics & Competitor Analysis

• Analyzing competitor goals, assumptions, capabilities, and strategies
• Predicting future behavior of competitors
• Basics of game theory

Business Model Innovation

• Creating new customer value – Value proposition curves
• Business model innovation
• Evaluating business models – Aggressiveness and Defensiveness

Program Takeaways

Participants will take away the following knowledge and skills from this program. They will be able to:

• Understand the drivers of change and their implications.
• Scan the competitive environment much more effectively.
• Understand the determinants of long-term, sustained industry profitability.
• Detect and develop new business opportunities.
• Learn how to position themselves successfully in their industry.
• Effectively design their business models for sustained advantage.
• Anticipate how other players in the industry might react to actions taken by their firm.
• Design strategies that take advantage of competitors' reactions and surpass them.